Turkey is a place of immense history and beauty. Who wouldn’t want to go there!? In 2023, over 49 million tourists visited Turkey from all over the world! But if you want some of those travelers to go on your next trip, you need to spread the word. Here are five tips to attract travel enthusiasts to your next trip to Turkey.
Create eye-catching posters
The basis of all modern marketing is eye-catching graphics. Your content needs to stand out if you want people to pay attention. And while it’s easy to find beautiful pictures of Turkey for your website and social media pages, simple images don’t share all the details someone will need to book your trip. That’s where promotional graphics and posters come in.
With a poster, you can share both images and text on the same promo. Draw in readers with the gorgeous pictures of Turkey and give them information about your trip with the text for an all-in-one marketing solution.
However, your marketing collateral is a representation of your business. Low-quality graphics make your travel agency seem equally low quality. That doesn’t instill a lot of trust, especially when you’re sending travelers to a different country half-way around the world!
Make sure your posters look professional by using travel poster templates from websites like PosterMyWall. All templates are designed by professionals, so you can be sure they’ll stand up to the high quality standards of modern consumers. Just find the template that best fits your brand and customize the information with the easy drag-and-drop editor. You can then upload your posters to your website and social media accounts or hang them around town to attract all the tourists.
Share countdowns on social media
When people think time is running out on a great deal or opportunity, they’re more likely to make a purchase. Add a sense of urgency by sharing a countdown timer on your social media pages.
Every now and then, make a post for your social channels letting everyone know how much time is left before your trip to Turkey. As the numbers get lower, more and more people will want to sign up for fear that they’ll miss out on this once-in-a-lifetime opportunity. Urgency sells!
Offer early-bird discounts
It’s never fun scrambling to add people to your travel itinerary at the last minute. Encourage more people to sign up early with an early-bird discount.
Early-bird discounts do two things: First, it encourages people to sign up early, so you have plenty of time to make the travel arrangements. Extra time is always helpful in the travel world! Second, nobody can resist a good discount! Even people who might not have been looking for a trip to Turkey might want to sign up just because it’s a great deal.
Partner with travel influencers
Influencers are people with large social media followings. And for a price, they’ll promote your Turkey trip to their followers. Find an influencer who specializes in travel and see if they’d be willing to work with your travel agency to promote your Turkey package.
Just keep in mind that the larger the influencer’s following, the more expensive it is to work with them. Try to find a balance between reach and cost, so you don’t go over budget. Some influencers may promote your Turkey trip for free products, services, or exposure, so work with the influencer to find payment terms that work for everyone.
Keep up with email marketing
You’ve probably held countless successful trips in the past that travelers have loved. And if they loved your previous trips, there’s a good chance they’ll love your upcoming Turkey trip, too! Start an email marketing campaign to your previous clients to promote your travel packages.
Email might be one of the oldest forms of internet communication, but that doesn’t mean it’s outdated. Just like Turkey, it only gets better with age! The average email marketing campaign generates an incredible $36 for every $1 spent!
The key to a successful email marketing campaign is consistency. Send regular email updates promoting your latest travel packages. Most marketing professionals suggest sending between one and three emails per week. That’s enough to keep your brand top of mind without irritating people into unsubscribing.
Send regular updates about your Turkey trip to your previous clients. Share the trip itinerary, how they can sign up, what’s included, and of course, plenty of beautiful pictures of the country. Since your previous clients had so much fun on your past trips, there’s a good chance they’ll want to sign up!
Send more travel enthusiasts on the trip of a lifetime to Turkey
Turkey is an ancient and beautiful country that any travel enthusiast would love to visit. Make sure everyone knows about your trip by designing professional posters from templates, sharing countdowns on social media, offering early-bird discounts, partnering with travel influencers, and sending plenty of emails. With all your marketing efforts working together, there’s no way anyone will be able to miss your trip to Turkey!