Progressive IMS Outdoors Reveals Dennis Kirk as New “Ultimate Builder Custom Bike Show” Title Sponsor


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Press Release | April 8, 2022

Santa Monica, Calif. (April 5, 2022) – Progressive IMS Outdoors, the Powersports industry’s leading customer motorcycle tour that connects fans with top brands, currently announced two strategic partnerships for Final Builder Customized Bicycle Clearly show (UBCBS)

  • Dennis Kirk, the world’s greatest retailer of aftermarket pieces, apparel and components for just about every powersport, is the new title sponsor of UBCBS.
  • Jordan Mastagni, president of Scorching Bike Magazine, will get over administration of UBCBS.

Builder registration for the 2022 competitiveness is now open up – new and returning builders alike are encouraged to indication up for this year’s version at

Jordan is gearing up to carry his 20+ a long time in the bike field as a moto-journalist and builder enthusiast to the Progressive IMS Outside staple attraction, which has advanced into the industry’s most prominent opposition all over its 11-year tenure. Calendar year immediately after yr, hundreds of builders use the levels of competition as a springboard to showcase their rolling will work of art and contend for income, prizes, and the “King of Builders” title, topped in the championship spherical held in Southern California at the previous event of the tour.

“It’s an honor to function together with the Progressive IMS Outside team this calendar year,” Jordan says. “I’ve labored carefully with the customized bike local community in the course of my career and have so much respect for the time and creative imagination it usually takes to create a custom develop and I glance forward to observing what this year’s group delivers to the competitiveness.”

Jordan Mastagni will choose in excess of administration of Progressive IMS Outdoors’ UBCBS. Image: IMS Outside

Dennis Kirk, Powersports aftermarket components and equipment chief, indications on as the UBCBS title sponsor.

“UBCBS is a single of the most well-regarded and greatly highly regarded competitions in the builder local community and we are enthusiastic to be on board as the title sponsor for the 2022 version,” mentioned Tammy Becklin, Main Marketing and advertising Officer of Dennis Kirk. “The prospect to further more align our manufacturer with the custom made builder group, while celebrating the grit and expertise that goes into motorcycle constructing, is a amazing milestone for Dennis Kirk. We look forward to this year’s level of competition and are eager to introduce Dennis Kirk to the builders and countless numbers of riders and lovers that go to Progressive IMS Outdoors.

Courses for the 2022 competitors consist of Custom made Avenue, Custom made Typical and Freestyle, in addition the People’s Preference Award. Winners of the Tailor made Avenue, Personalized Traditional, and Freestyle courses will take household $500 – $1,000 in funds from Progressive IMS Outdoors, in addition prizes from sponsors. Winners of each individual round are invited to compete in the Championship Round at the conclusion of the tour for the title “King of Builders”, $10,000 in cash and prizes.

UBCBS-Freestyle-Champ-Winner #2025 Motorcyle Missions Veterans_2018
Dennis Kirk now be the presenting sponsor for the UBCBS.


Custom made Street Class
Will have to start out with 2000 and later on key OEM engine and body as a base. Ought to preserve original engine cradle configuration. The neck may well be slice to rake or stretch frame. Hardtail sections and wide tire alterations are acceptable. Need to be a two or a few-wheel motorbike configuration as described by DMV. The automobile have to run and be operable.

Customized Traditional Class
Should have a 1999 or earlier OEM motor replica engines are not permitted. Custom made or inventory modified frames are appropriate. Have to be a two or three-wheel bike configuration as defined by DMV. The automobile need to run and be operable.

Freestyle Course
Anything goes, two or three-wheel drivetrain/chassis motorcycle configuration defined by the DMV. The only limitation is the builder’s imagination and sources. The vehicle ought to operate and be operable.

“UBCBS is a staple software that folks return to 12 months-right after-yr, as rivals and attendees to see all-new exclusive builds, reported Tracy Harris, SVP of Progressive IMS Outside. “The program is a spotlight of each function, as builders travel from all around the nation and compete alongside their friends to showcase the bikes they have been doing work on for months and, in quite a few scenarios, a long time. We’re psyched to see new and returning faces on this year’s IMS tour underneath Jordan’s new management.”

Jordan Mastagni is a seasoned 20-calendar year veteran in the motorbike industry as a moto-journalist and most just lately the head of income and promoting at ARCH Bike Enterprise, co-founded by Gard Hollinger and Keanu Reeves. Just lately, Jordan obtained the intellectual assets of Incredibly hot Bicycle, the world’s most significant custom V-twin media organization, and is working tricky to retain this iconic, 50-calendar year-outdated brand name shredding tires for numerous many years to occur. Being a enthusiast of all motorcycle can make, Jordan provides a eager eye for consideration to detail, creating him a terrific suit to be the ambassador for UBCBS.

Interested in registering for the 2022 UBCBS opposition? Builder registration is now live. Make sure you take a look at to enter.

The 2022 tour is sponsored by Progressive Insurance coverage, with this year’s version marking Progressive’s function as title sponsor for the 13th consecutive year.

By Harriet